About Tobago Tourism
The Agency has oversight for the strategic marketing of the destination, product development and innovation, as well as cruise airlift.
The Agency will therefore set the agenda for the development of a more vibrant, viable and sustainable tourism industry, leveraging the island's resources- including its people- to deliver a higher quality of life for residents and unique and authentic experiences to visitors.
The core mandate of the TTAL is to lead the (re) development of the island’s tourism product and the marketing and (re) positioning of Tobago as a premier island destination founded on the principles of sustainable development.
Tobago is naturally unspoilt and untouched, with a vibrant, authentic Caribbean culture just waiting to be discovered. Tobago is a stand out destination in its own right and we have used the island’s unique character and features to guide our creative and messaging exploration
The parent organization of the TTAL, the Division of Tourism, Culture and Transportation (DOTCT) is an arm of the Tobago House of Assembly, the island’s local government.
Departments
Implements all the marketing efforts of the Tobago Tourism Agency, crafting integrated marketing plans that result in increasing brand awareness of destination Tobago and volume travel to the island.
Coordinates and implements projects and activities that will enhance the growth, quality, competitiveness and sustainability of the tourism product in Tobago.
Organizes and executes programmes of research relevant to the tourism sector in Tobago, including the collection, analysis and publication of statistical reports.
Comprised of core personnel that contribute to the seamless operation of the Tobago Tourism Agency, including Accounting, Communication, Human Resources, Procurement, and Administrative staff.